I've never seen a marketing/packaging effort so elaborate for such a mediocre product as the 5 Gum campaign. The gum is expensive, tastes no better than, say, Big Red, and ultimately/unceremoniously dissolves in your mouth.
I bought a few packs on sale the other day. And passed some out to about four friends. I think the ultimate assessment was that the purchaser got an expensive box with edible packing material.
Check out the commercials... James Cameron could take some notes from these fuckers. It's... it's gum! You chew it to freshen your breath or in lieu of eating or smoking. If you put the previously mentioned Big Red in some fancy packaging, you'd get the same, um, experience?
It's unfortunate that this "black label" packaging concept doesn't contain a decent product. Tillamook white cheddar comes in a black package and costs a fortune... but it's pretty effing good. This gum and its packaging is analogous to putting Coors Lite in a Moet bottle.
Gooch:Out
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